Chief Bars
The big food companies continue to dial up the perceived goodness on their snacks but all they’re doing is health washing the market with dubious claims.
Creating genuinely healthy and tasty snacks takes time and money, and shareholders don’t like that. When we set out to make truly delicious health food with no artificial thickeners and fillers, no artificial sweeteners or sugar alcohols, and without using loads of dried fruit, people said ’no chance’.
After years of frustrating trials, the ‘a-ha’ moment came when we re-invented an ancient curing process. It created our first product, a jerky bar that was pure and not packed with sugar or preservatives. That was tender not tough. That tasted like a delicious roast.
