Just like slow cooking is better than zapping in a microwave, we slow air dry our beef which means it’s naturally more tender and healthier than jerky. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with 100% organic, grass-fed, grass-finished, regeneratively farmed Aussie beef.
Perfect pre or post exercise or simply as a clean, high protein, low carb treat that’ll get you through to meal time without filling you up too much. They’re also perfect to keep in the pantry to use as a fast and prep free way to add a high quality protein source to salads, pizza and more.
Chief Bars
The big food companies continue to dial up the perceived goodness on their snacks but all they’re doing is health washing the market with dubious claims.
Creating genuinely healthy and tasty snacks takes time and money, and shareholders don’t like that. When we set out to make truly delicious health food with no artificial thickeners and fillers, no artificial sweeteners or sugar alcohols, and without using loads of dried fruit, people said ’no chance’.
After years of frustrating trials, the ‘a-ha’ moment came when we re-invented an ancient curing process. It created our first product, a jerky bar that was pure and not packed with sugar or preservatives. That was tender not tough. That tasted like a delicious roast.
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